The location for your Hotel / Resort is highly linked with the opportunity that you feel there is for your Hotel / Resort. In the right location, where competitors are not fulfilling all Guest needs, a Hotel / Resort can thrive. However, in a beautiful neighborhood that happens to have heavy competition from existing Hotels / Resorts, success may not be so forthcoming. Likewise, if the neighborhood leaves too much to be desired, you may not be able to price the rooms low enough to encourage travelers to stay at your Hotel / Resort, even if you are within walking distance of key attractions.